Landover, MD,
01
January
2017
|
07:00 AM
America/Chicago

PEAPOD AND HERSHEY LAUNCH CLICK & COLLECT GROCERY PICK-UP LOCKER WITH A SWEET TWIST

Peapod Pick-Up Customers Now Can Quickly Pick their Favorite Hershey Treat Too

Always innovating to make grocery shopping easier, Peapod by Giant announces a partnership with The Hershey Company (NYSE:HSY) to test a self-service, digital locker and vending machine for grocery pick-up and last minute purchases. Rolling out at a Columbia, MD Giant store to start, shoppers can order online and then pick-up their groceries at any time during the day in a temperature-controlled insulated locker, skipping lines in-store. Looking for an on-the-go treat? With the new locker, shoppers will also be able to make convenient purchases of Hershey products like Reese’s or Ice Breakers.

As the country’s leading online grocer, Peapod is committed to offering value, convenience, and time-savings to satisfy all the ways consumers shop. In addition to delivering to homes and businesses in 24 markets, Peapod has also opened more than 200 Pick-Up locations allowing consumers to shop online and grab their pre-paid and packaged groceries in under 10 minutes.

“It’s important for us to offer a variety of ways for shoppers to grocery shop from traditional in-store shopping at Giant to home delivery and of course pick-up,” said Jennifer Carr Smith, President of Peapod. “Now, with the help of Hershey, people can shop smart with Peapod saving time and money while also enjoying their favorite Hershey brands.”

“With 10 percent of all shopping expected to move to click and collect or delivery in the next five years*, we are excited to partner with Peapod on their pick-up locker,” said Brian Kavanagh, Senior Director, Retail Evolution at The Hershey Company. “Giving on-the-go, digitally savvy shoppers the option to quickly pick up their groceries while conveniently adding Hershey products to their order is important for continued shopper convenience and choice.”

The self-service digital locker and vending machine is comprised of three different multi-temperature zones (frozen, refrigerated and ambient), a digital touchscreen interface and an integrated digital vending machine. Upon arrival to pick-up the order, consumers will be prompted to enter their code on the digital locker screen to open a locker door to retrieve their order. Shoppers also have an opportunity to buy a single-serve Hershey item at the locker via credit or debit. And the price for the candy is the same as in the store.

The Peapod/Hershey digital locker and vending machine will initially be available at the Giant Store #300 in Columbia, MD at Columbia Palace starting on XXX. Peapod by Giant also offers more than 50 convenient pick-up locations across Washington, D.C., Maryland and Virginia.

To learn more about Peapod, visit www.Peapod.com or the brand’s social channels: Twitter, Facebook and Instagram.


About Peapod

Peapod – an Ahold USA company – is the country’s leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 35 million grocery orders. Customers can order online or on Peapod’s free mobile app for delivery to homes and workplaces or pick-up at many convenient locations. For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail service@peapod.com or visit www.peapod.com.


About Giant Food

Giant Food LLC is committed to helping its customers save time, save money and eat well. Headquartered in Landover, Md., Giant Food LLC operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 80 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide more than 88 million meals. For more information on Giant, visit www.giantfood.com.


About Hershey

The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.


Visit: www.thehersheycompany.com


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