Peapod Enters Exclusive Distribution Partnership With Chicago-Based Meat Purveyor - Meats by Linz
Introduces first-of-its-kind Virtual Butcher Shop and other features to help shoppers customize their shopping experience
Today, Peapod, the country's leading online grocer, formally introduces its partnership with renowned, family-owned meat purveyor, Meats by Linz. Peapod is the only distribution channel for direct-to-consumer purchase of Meats by Linz, bringing the products to grocery retail for the first time ever.
As the meat provider to many high-end steak houses, including Maple and Ash Restaurant, Ditka's Restaurant Chicago, Michael Jordan's Steak House, and many more, Meats by Linz is a trusted source for the highest quality meats in the Midwest. Operated by the third-generation of the Linz family, their attention to consistency, quality and value exceeds industry standards and brings demand from high-end steak houses across the country.
"Peapod is continuously looking to add new sources of high-quality products to our lineup, and that is what initially brought us to Meats by Linz," said Spencer Baird, senior vice president of merchandising for Peapod. "As another Chicago-based company we saw the immense potential not only to distribute their products, but also collaborate in a full partnership that gives the Peapod customer a truly unique experience delivered right to their door."
Peapod customers in Chicago will have access to a Virtual Butcher Shop – the first of its kind available to online grocery shoppers. In the Virtual Butcher Shop there will be a variety of items connecting the consumer with the product, from an "Ask the Butcher" Q&A section to a Dry Aged Steak Room where shoppers can actually view the aging process as it happens.
"Consumers hear a lot about 'dry aged steak,' but not a lot of shoppers actually know what that means," shares Meats by Linz owner, Fred Linz. "This partnership with Peapod gives us a way to not only share our amazing products with consumers, but also provide an educational component that will help them purchase items best suited for any occasion."
To help shoppers find exactly what they're looking for, Meats by Linz will offer an array of cuts and aging styles to Peapod customers. Peapod will also introduce a "Gourmet Butcher Shop" launching in time for the holiday season that will allow shoppers to custom order for their holiday meals, specifying specific cuts and sizes to meet the needs of their holiday celebrations.
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Peapod, an Ahold Delhaize USA company, is America's leading online grocer with over 40 million orders delivered to date. Peapod's intuitive, inspiring website and award-winning mobile app allow customers to shop faster and smarter as well as save time and money with each order. Peapod is an easy and convenient solution for the busy consumer shopping for fresh groceries, pantry staples and meal solutions. Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations. Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.