PEAPOD EXPANDS MEAL KIT SELECTION AND DISTRIBUTION TO SIMPLIFY MEALTIME THIS FALL
Country’s leading online grocer reveals local flavor preferences with list of most popular meal kits by region
CHICAGO (September 6, 2018)— With kids back at school and families busier than ever, Peapod, the country’s leading online grocer, is helping simplify meal planning by providing helpful shortcuts like meal kits as well as all the weekly essentials delivered right to shoppers’ doors. With a large selection of meal kits already available, the company is releasing new recipes regularly and has an aggressive pipeline of more than 40 new kits planned for release through Spring 2019.
“The Peapod customer is busy, and they come to us because they’re looking for a convenient and simplified option for grocery shopping,” said Spencer Baird, senior vice president of merchandising for Peapod. “We want to take that a step further by having options to make their lives even easier, and through offering items that simplify the cooking process and provide shortcuts, we’re helping them make the most of mealtimes. Customers who shop with Peapod can combine their weekly grocery shopping essentials with convenience cuts and meal kits, equipping them with everything they need to conquer a busy week.”
Favorite meal kits vary from market to market, with the top three in each region Peapod serves ranked below:
- New York/New Jersey: 1. Zucchini Noodles with Veggie Primavera by Hunt’s, 2. Big Bowl Basil Chicken with Artichoke Hearts & Spinach Over Penne, and 3. Big Bowl Beef & Broccoli with Uncle Ben’s Jasmine Rice
- Chicago/Wisconsin: 1. Big Bowl Beef & Broccoli with Jasmine Rice, 2. Sweet & Savory Pork Tacos by Frontera, and 3. Carolina Pulled Pork by Zen of Slow Cooking
- Pennsylvania: 1. Bacon & Feta Topped Chicken Breast w/ Broccoli & Potatoes, 2. Sweet & Savory Pork Tacos by Frontera, and 3. Chicken Pot Pie by Campbell's
- D.C. region: 1. Bacon & Feta Topped Chicken Breast w/ Broccoli & Potatoes, 2. Big Bowl Beef & Broccoli with Uncle Ben’s Jasmine Rice, and 3. Basil Chicken with Artichoke Hearts & Spinach Over Penne
- New England: 1. Bacon & Feta Topped Chicken Breast w/ Broccoli & Potatoes, 2. Basil Chicken with Artichoke Hearts & Spinach Over Penne, 3. Steak Au Poivre
Since Spring 2018, Peapod has introduced more than 15 new kits, all containing pre-measured, pre-cut and pre-washed fresh ingredients. Reaction from shoppers has been overwhelmingly positive with kits consistently getting 4 and 5 star ratings. The Peapod meal kit consumer is a heavy user at Peapod and basket size featuring a meal kit is 11% larger than the average basket size.
This fall Peapod is expanding distribution of meal kits to shoppers in Connecticut and New England, and adding new recipes to their current lineup. Popular recent additions and innovative partnerships have included limited edition Chicken Tinga Tacos by Chef Jon Zaragoza & Diet Coke, Vegan General Tso's Tofu by Chef Chloe Coscarelli and Glazed Beef Tenderloin Skewers, Cauliflower & Tabbouleh by Wildfire. Peapod has a long history of partnering with some of America’s most popular CPGs from Campbell’s and Uncle Ben’s to Conagra Brands and Pepsi.
“Working with Peapod to create meal kits featuring Seeds of Change and Uncle Ben’s has been an amazing way for us to introduce our products to new consumers,” said Dan Jackson, vice president of marketing for Mars Food North America. “Together we’re able to provide recipe inspiration that is convenient, healthy and delivers big on flavor.”
Peapod shoppers can also find a wide variety of prepared food options on Peapod.com to help cut meal prep and clean up time – from rotisserie chickens to premade zucchini noodles.
For more information about Peapod, and to explore their mealtime convenience options, visit Peapod.com. Also visit Peapod’s free Mobile App, Alexa skill or follow company updates on Twitter, Facebook and Instagram.
Peapod, an Ahold Delhaize USA company, is America’s leading online grocer with over 40 million orders delivered to date. Peapod’s intuitive, inspiring website and award-winning mobile app allow customers to shop faster and smarter as well as save time and money with each order. Peapod is an easy and convenient solution for the busy consumer shopping for fresh groceries, pantry staples and meal solutions. Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations. Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.