PEAPOD EXPANDS POPULAR MEAL KITS LINE WITH NEW FRONTERA BRAND KITS FROM CONAGRA BRANDS
Convenient, affordable and delicious meal solutions delivered straight to your
door prove popular with busy consumers
Today, Peapod, the country’s leading online grocer, introduces three new meal kits featuring Frontera®, the gourmet Mexican food line from chef Rick Bayless and Conagra Brands. The tasty new kits contain pre-measured, pre-cut and pre-washed ingredients for meals made in 30 minutes or less that can be added to customers’ Peapod carts along with all other grocery and pantry essentials. The Frontera kits join Peapod’s rapidly growing lineup of popular kits; in fact, sales for Peapod kits have increased +250% in the last year.
Currently available in Peapod’s Chicago market and rolling out to others this summer, the prepared recipes include Grouper with Tomatillo-Avocado Sauce, Ancient Grain Chorizo Cazuela, and Sweet + Savory Pork Tacos, and already boast a high four-out-of-five satisfaction rating. Offered at family-friendly prices (many are less than $5 per serving), with no subscription required, and available in 4-6 serving size options, the Frontera meal kits take the stress and guesswork out of dinnertime for busy families.
“Peapod prides itself at providing real solutions for its customers, from the convenience of reliable grocery delivery to creating stress-free one pot meals,” said Tony Stallone, Vice President of Merchandising for Peapod. “Working with partners like Conagra is really helping us fill a need with busy consumers, and we’re seeing that firsthand in our sales data. Not only are kits tremendously popular with some of our most loyal shoppers, but they also seem to be attracting new fans.”
While over a third of Americans reported that they plan to cook dinner at home even more in 2017, they still struggle with knowing what to make; 51% of Americans would prepare dinner at home more often if they had new ideas and that need is even greater for Millennials who need the most inspiration at 63%.* Frontera solves the recipe-inspiration dilemma by bringing authentic, premium Mexican dishes home to America’s kitchens.
“The Frontera brand is a staple for any home that loves contemporary and bold Mexican recipes. By partnering with Peapod on these meal kits, we’re helping consumers prepare a homemade meal with fresh ingredients that can be made in a matter of minutes, yet still delivers an authentic Mexican experience,” said Dale Clemiss, SVP Gourmet Food Group at Conagra Brands.
In addition to meal kits, Peapod’s full grocery store selection also includes a wide variety of ready to heat, eat and cook items, including pre-cut veggies and up and coming fresh innovations like zucchini noodles and cauliflower rice. Peapod also offers freshly prepared meat and veggie kabobs as well as household favorites like rotisserie chickens that make it that much easier to stick to meal planning resolutions without sacrificing taste or quality. In Chicago, cocktail kits like the Margarita Kit from partner Beam Suntory have had shoppers saying “cheers” as well!
About Peapod Peapod, an Ahold USA company, is America’s leading online grocer with over 40 million orders delivered to date. Peapod’s intuitive, inspiring website and award-winning mobile app allow customers to shop faster and smarter as well as save time and money with each order. Peapod is an easy and convenient solution for the busy consumer shopping for fresh groceries, pantry stables and meal solutions. Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations. Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.
ABOUT CONAGRA BRANDSConagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America’s leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company’s portfolio is evolving to satisfy people’s changing food preferences. Conagra’s iconic brands, such as Marie Callender’s®, Reddi-wip®, Hunt’s®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging brands, including Alexia®, Blake’s® and Frontera®, offer choices for every occasion. With an ongoing commitment to corporate citizenship, Conagra Brands has been named to the Dow Jones Sustainability™ North America Index for six consecutive years. For more information, visit www.conagrabrands.com.