Chicago, IL,
10:54 PM


Postma to Join Peapod Jan. 1, 2019, Bringing Proven eCommerce Expertise to Propel Peapod Forward

Peapod today announced that Selma Postma, who most recently served as general manager of Albert Heijn Online, has been appointed to the role of president, Peapod, effective Jan. 1, 2019.

“We’re extremely pleased to have Selma to serve at the helm of Peapod,” said JJ Fleeman, chief ecommerce officer and President, Peapod Digital Labs. “Selma has a proven track record of building an omnichannel experience at Albert Heijn, where she accelerated online growth to more than 20 percent annually and launched several customer-facing solutions, such as the popular mobile app, Appie, single sign-on with, the largest online, non-food retailer in the Netherlands, and much more. We are confident her expertise will accelerate the ecommerce experience for Peapod customers and continue to grow sales.”

Postma joins Peapod after a distinguished career of nearly 20 years at Albert Heijn, Ahold Delhaize’s largest grocery retailer in the Netherlands. Since 2014, she was General Manager of Albert Heijn Online, where she led the transformation of Albert Heijn into an omnichannel retailer by optimizing and creating customer features such as predict my list, voice assistants and subscription services.

“I’m very excited to join Peapod, which has a great 30-year heritage in eCommerce to build upon as we look to future growth,” said Postma. “I look forward to working with the team that has built this strong brand, along with Peapod Digital Labs and the great local U.S. brands of Ahold Delhaize, to continue to accelerate sales and deliver a world-class consumer experience.”

Postma holds a business administration degree in Strategic Management from Erasmus University Rotterdam. She will relocate to Chicago, Ill., with her husband and three children in the new year.


Peapod, an Ahold Delhaize USA company, is America's leading online grocer with over 40 million orders delivered to date. Peapod's intuitive, inspiring website and award-winning mobile app allow customers to shop faster and smarter as well as save time and money with each order. Peapod is an easy and convenient solution for the busy consumer shopping for fresh groceries, pantry staples and meal solutions. Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations. Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.