Plant Power! Peapod Partners with Chef Chloe Coscarelli on New Vegan Meal Kit
Peapod customers can add Chloe's General Tso's Tofu meal kit right to their carts
Peapod, the country's leading online grocer, announces a new partnership with vegan chef, restauranteur and cookbook author, Chloe Coscarelli. By working with Chloe, who shines a spotlight on how delicious plant-based eating can be in her new book Chloe Flavor, Peapod is making it easier than ever for Peapod customers to make delicious and easy meatless meals at home. Chloe's exclusive General Tso's Tofu meal kit features pre-measured and fresh ingredients that can be added to customers' shopping carts along with other grocery essentials. In addition to this meal kit, shoppers can also find four new recipes from Chloe Flavor on Peapod.com, all of which are shoppable - with just one click, customers can fill their Peapod carts with all ingredients.
"My goal has always been to make vegan cooking easier and more enjoyable for at-home chefs," said Chef Chloe. "Vegan doesn't have to mean bland and boring, and I'm really excited to share this General Tso's Tofu meal kit with everyone. This is my first meal kit, so by partnering with Peapod, I'm hoping it will solve some meal time challenges people are facing."
A recent Mintel study indicates that a majority (58 percent) of Americans are looking to add more plant-based foods to their diets*. This meal kit and the other shoppable online recipes are an easy solution for people looking to make these types of changes. "We're constantly looking for ways we can delight our shoppers with a great selection that fits a variety of today's diets," says Spencer Baird, Senior Vice President of Merchandising for Peapod. "Partnering with Chloe and co-creating a meal kit with Chloe is the perfect way to bring fresh ideas to vegans, vegetarians, flexitarians or anyone just looking to embrace more meatless meals."
To help shoppers easily find the foods that fit all their diet preferences, Peapod offers a helpful Nutrition Filter tool that sorts from more than 16 attributes including Dairy-Free, Sugar-Free, Non-GMO, Gluten-Free, Vegan and Vegetarian. Using this feature, shoppers can customize their grocery shopping experience based on their personal dietary preferences and needs.
Peapod, an Ahold Delhaize USA company, is America's leading online grocer with over 40 million orders delivered to date. Peapod's intuitive, inspiring website and award-winning mobile app allow customers to shop faster and smarter as well as save time and money with each order. Peapod is an easy and convenient solution for the busy consumer shopping for fresh groceries, pantry staples and meal solutions. Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations. Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.